What is the main function of a logo?
Logos are intended to be the face of a company. They’re meant to visually communicate the unique identity of the brand and what it represents. Depending on your design philosophy, simple logos comprised of only essential elements are often the most difficult and also successful.
What is a logo supposed to do?
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.
What should your logo represent?
An effective logo should have a design that conveys your brand personality, a style choice consistent with your identity, your business name, and a relevant color choice.
What a logo means?
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message.
What are the disadvantages of a logo?
Since a logo has to be used by the business owners on small business cards, products such as pen etc., the logo become unrecognizable. Its main features are not clearly visible in small sizes. There are too many details in the complex design and many of them are lost in reduced sizes.
What makes a good logo 2020?
When it comes to branding and innovative logo design, a good modern logo design must reflect your brand, and be memorable, unique, and timeless. You should avoid trendy logos that get in the way of accomplishing those design goals.
How a logo should look like?
Your logo should be distinct, designed to stand out from similar brands. Use design elements that fall outside of the current trends in order to create a strong visual impact. The brand should have a unique story, and this will be your guiding light to design a distinct logo for it.