Do you trademark your name and logo separately?
A small business needs to protect its intellectual property, which includes its business name and logo. … Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately.
Can a word be a logo?
While there are many ways to design a logo, a logo can be just words. A logo that only consists of words is called a “wordmark” logotype and utilizes typography and font to create a brand’s visual identity through text.
What are examples of trademark?
Types of trademarks include:
- Brand names like Apple, McDonald’s, and Dolce & Gabbana.
- Product names like iPod and Big Mac.
- Company logos like the golden arches at McDonald’s and NBC’s peacock logo.
- Slogans like Capital One’s “What’s in your wallet?” and McDonald’s “I’m lovin’ it”
What is the purpose of logo?
The purpose of a logo is to give your company an identity so you can grow your business by capturing new clients with a logo that speaks to them. Your business will then retain customers who trust the brand behind your logo.
Can brand name be legally protected?
A Brand name is the name you are using for your business, products or service. … Trademarking a brand name is obtaining legal protection over its usage in a specific country. Every Government has an office that registers the brand names as trademarks owned by any particular individual, company or group of individuals.
Can two companies have same logo?
It is really hard to believe that two companies of two different sectors can proudly flaunt almost the same logo. However there are some marked differences exist between them for example, Columbia Sportswear is featuring a basket like logo by positioning equal sign (=) squarely.
Can you file a trademark without a logo?
You don’t own the federal trademark rights to the name by itself, or the logo by itself. You only own the trademark rights to the name and logo displayed together as a single unit. This might work well enough for you if you always use your name in conjunction with your logo.
How much does it cost to trademark a name and logo?
The cost to trademark a logo with the U.S. Patent and Trademark Office (USPTO) is $275–$660 as of June 2020, plus legal fees. You can register a trademark with your state for $50-$150, but federal registration offers a great deal more legal protection.