What are examples of arbitrary trademarks?
Unlike fanciful marks, an arbitrary mark is a real word, but the word is used such that there is no connection to the meaning. For example, the logos “Apple” for personal computers, “Sun” in connection with computer technology, or “Camel” in connection with cigarettes are arbitrary marks.
What are arbitrary trademarks?
An arbitrary trademark is a word or image that already exists, but it has nothing to do with the business that uses it. Apple Computers is one of the classic examples, since iPhones and laptops have nothing to do with fruit or cider. Shell gas stations and Camel cigarettes are other good examples.
Is Nike an arbitrary trademark?
Arbitrary trademarks include well-known marks like Apple, Xerox, Nike, etc.
What are the 4 types of trademarks?
Trademarks can generally be categorized into one of four categories of distinctiveness, from most to least distinctive: coined, arbitrary, suggestive and descriptive. Words and designs that lack any distinctiveness fall into a fifth category, “generic,” and cannot function as trademarks.
Is Google an arbitrary trademark?
The Ninth Circuit Court of Appeals ruled on May 16, 2017, that Google has not become a victim of its own success – that is, its Google trademark is still an enforceable brand for an online search engine and has not become generic.
Is Netflix a suggestive trademark?
Examples of suggestive marks are AIRBUS for airplanes and NETFLIX for streaming services. Suggestive marks hint at the relevant product or service without actually describing it; they possess an inherent element of sales appeal and will require less education of the public than coined or arbitrary marks.
What is the difference between arbitrary and suggestive trademark?
Cir. 2004) (defining an arbitrary mark as “a known word used in an unexpected or uncommon way”). Suggestive marks are those that, when applied to the goods or services at issue, require imagination, thought, or perception to reach a conclusion as to the nature of those goods or services.
What type of trademark is Apple?
But, Apple® has been registered as a trademark for computers. Apple® for computers is unique. Suggestive trademarks are words that suggest some quality of the goods or services, but don’t state that quality of the goods or services outright.
Is Adidas a trademark?
corporate identification, site content & trademarks
All trademarks, service marks and trade names of adidas used herein (including but not limited to: the adidas name, the adidas corporate logo, the adidas trefoil Design, and the Three Stripe logo) are trademarks or registered trademarks of adidas or its affiliates.