What logo means?
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message.
What is the purpose of logo design?
The purpose of a logo is to give your company an identity so you can grow your business by capturing new clients with a logo that speaks to them. Your business will then retain customers who trust the brand behind your logo.
What is included in logo design?
All logos consist of one or two main components: logotypes and logomarks. The logotype is the lettering design. The logomark is the icon used to represent the business. A strong logo can have one or both of these elements, and many iconic brands have succeeded with each approach.
What is full form of logo?
The full form of logo stands for Language of graphics-oriented. The term LOGO is a symbol which is used to recognize a public identification of a brand or company. The logo can be an abstract design or a symbol which represents a wordmark. … Hp is the logo of a company which represents Hewlett Packard itself globally.
What are the disadvantages of a logo?
Since a logo has to be used by the business owners on small business cards, products such as pen etc., the logo become unrecognizable. Its main features are not clearly visible in small sizes. There are too many details in the complex design and many of them are lost in reduced sizes.