Why is it important to have a simple logo?
A simple logo is not only easier to absorb and understand, it’s easier to recall when they see it again. It’s easier to associate with positive experiences because it triggers crucial memory centres in the brain, rather than confusing the brain with unclear messages, or overloading it with too many messages.
Is a simple logo bad?
A great logo is not only instantly recognizable, but it should also elicit an immediate emotional reaction. When the logo is simple in design, the mind can process it more quickly and efficiently to take over your sensitive side.
What does a logo symbolize?
A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory.
Is a simple logo better?
Simple logo designs are versatile
Size does matter. … Simple logos are more practical. By sticking to one colour and not using unnecessary gradients, your logo will not only scale better, but it can be printed more easily.