What is an example of a suggestive trademark?
A suggestive mark hints at or suggests the nature of a product or service or one of its attributes without actually describing the product or service. Examples of suggestive marks are AIRBUS for airplanes and NETFLIX for streaming services.
What are examples of arbitrary trademarks?
Unlike fanciful marks, an arbitrary mark is a real word, but the word is used such that there is no connection to the meaning. For example, the logos “Apple” for personal computers, “Sun” in connection with computer technology, or “Camel” in connection with cigarettes are arbitrary marks.
Which of the following is an example of an arbitrary or fanciful trademark?
An example of a fanciful trademark is Exxon or Xerox. The words themselves have no meaning other than to indicate a brand of product. The next strongest type of mark is an Arbitrary Mark, which is a mark which has meaning but as applied to a particular good or service, is unrelated.
What is the difference between arbitrary and suggestive trademark?
Cir. 2004) (defining an arbitrary mark as “a known word used in an unexpected or uncommon way”). Suggestive marks are those that, when applied to the goods or services at issue, require imagination, thought, or perception to reach a conclusion as to the nature of those goods or services.
What are the 4 types of trademarks?
Trademarks can generally be categorized into one of four categories of distinctiveness, from most to least distinctive: coined, arbitrary, suggestive and descriptive. Words and designs that lack any distinctiveness fall into a fifth category, “generic,” and cannot function as trademarks.
What makes a good trademark?
The most important factor is that your trademark be distinctive so that it is protectable and registerable. A trademark that is inherently distinctive also helps to distinguish the mark in the marketplace with consumers. Marks that are short and easy to read, spell, and pronounce are best.
How do you choose a strong trademark?
Undoubtedly, the most important factor in choosing a legally strong trademark is choosing a mark that is distinctive. There are different levels of distinctiveness that have emerged in trademark law: generic, descriptive, suggestive, arbitrary, fanciful, and coined marks.
What type of trademark is Apple?
But, Apple® has been registered as a trademark for computers. Apple® for computers is unique. Suggestive trademarks are words that suggest some quality of the goods or services, but don’t state that quality of the goods or services outright.
Is Apple a fanciful trademark?
At one end of the spectrum are the strongest types of trademarks, which are known as fanciful. These are neologisms, invented words, terms that are completely made up. … “APPLE” for computers is an example of a famous arbitrary trademark. These are also considered inherently distinctive.
Is Exxon a fanciful mark?
Fanciful marks are devices which have been invented for the sole purpose of functioning as a trademark and have no other meaning than acting as a mark. Fanciful marks are considered to be the strongest type of mark. Examples of fanciful marks are: EXXON.
What violates a trademark?
Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services.