How is a logo memorable?
Uniqueness plays a major role in the logo being memorable. A logo similar to an already used one will only make it look like a copy and easy to forget. A unique logo triggers the visual memory cells of the brain and make it easy to remember.
Why is a memorable logo important?
A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision. It’s a big part of your brand identity (what people will see). A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty.
Why logos are easily remembered?
What makes those logos easily remembered other than being aggressively promoted? Simplicity, appropriateness, attractiveness and consistency are the elements that make these worldwide brands successful and easily remembered.
What makes a logo effective timeless?
A surefire way to build a timeless logo is by sticking to a classic font and making it the focal point of your logo. Don’t try to be a maverick by choosing something utterly undecipherable (even if you think it looks cool).
What are the disadvantages of a logo?
Since a logo has to be used by the business owners on small business cards, products such as pen etc., the logo become unrecognizable. Its main features are not clearly visible in small sizes. There are too many details in the complex design and many of them are lost in reduced sizes.
What is the purpose of logo?
The purpose of a logo is to give your company an identity so you can grow your business by capturing new clients with a logo that speaks to them. Your business will then retain customers who trust the brand behind your logo.