How many logo variations should you have?
A brand identity designer should design you at least four non-negotiable logo variations to help your brand show up and look consistent no matter where you place it. Let’s take a look at each of the different logo variations your brand needs.
Why do I need more than one logo?
To create a one-of-a-kind, cohesive, and streamlined brand you need more than one logo to represent your business. Think of your brand identity as a system, each branding element needs to work together to be successful.
Can a company use 2 logos?
The short answer to the question is that multiple logos give off mixed messages and can dilute your marketing and branding efforts. However, in some cases, two different logos can be combined to make one brand-new logo. … Just remember that with the Web, your logo is likely to end up anywhere.
What is a responsive logo?
A responsive logo design allows you to maintain brand consistency while also giving your brand the flexibility it needs to connect with your audience in as many ways as possible. So, arm yourself with variations of your logo that will work with different sizes and formats.
What logo versions should you have?
The following are the four most common logo variations that contribute to a cohesive visual brand identity.
- Primary logo. Your primary logo is your most complete and complex logo variation. …
- Wide or horizontal logo. …
- Submark. …
Can you change your company logo?
You can change a company logo gradually by phasing in new materials over a period of time. Or you can do it radically: Everything new and in place on the target date. Either way, you’ve got a lengthy list of materials to consider.