Can a company use 2 logos?
The short answer to the question is that multiple logos give off mixed messages and can dilute your marketing and branding efforts. However, in some cases, two different logos can be combined to make one brand-new logo. … Just remember that with the Web, your logo is likely to end up anywhere.
Does every brand need a logo?
No, you don’t NEED a logo, but deciding whether or not you WANT a logo for brand is an important choice to make. To determine if your company would benefit from a logo, ask yourself these questions: What is my company’s advertising goals? What type of marketing materials do I plan to produce?
How do you present designs to a client?
Tell a story
When you’re presenting, tell the story about how your design came to be. Walk through each section of the design and explain your rationale. Talk about the design, its benefits, and how it solves the project goals (but avoid explaining what they can obviously see right in front of them).
What are the 6 steps in creating a logo design?
6 Steps of a Successful Logo Design Process
- Step 1: Create Design brief- Exploring all the “W”s. …
- Step 2: Research. …
- Step 3: Sketch to build Concepts. …
- Step 4: Feedback and Review. …
- Step 5: Digital implementation. …
- Step 6: Presentation.
What does a full branding package include?
The most basic branding package will have a personalized logo, business cards and letterhead. There’s also a piece of paper (or, nowadays, a PDF) called a branding standards document. … The different elements of your logo and how they should be used. Typography (what fonts your logo uses, how and where they’re used)
What format do I need my logo in?
EPS – Encapsulated PostScript
An eps file is the gold standard for your logo files. It is a vector-based image, when exported from Adobe Illustrator, and is meant for print usage. This means an eps file can be sized up or down without deteriorating the image quality.