Can your logo be different to your business name?
Only in rare instances would you want to change your company name. But you may decide to rebrand your logo to associate your name with new products. Registering your name and logo together would require a new registration for your business name if you overhauled your logo.
Should a logo have a company name?
The business or the company name should be used in the logo as it is the key identity of the brand. … But as the name is too long, only the short form i.e. IBM has been used in the logo and has become widely popular. There are many people who do not even know the actual name of the company.
Can I trademark a name without a logo?
You don’t own the federal trademark rights to the name by itself, or the logo by itself. You only own the trademark rights to the name and logo displayed together as a single unit. This might work well enough for you if you always use your name in conjunction with your logo.
Can two companies have same logo?
It is really hard to believe that two companies of two different sectors can proudly flaunt almost the same logo. However there are some marked differences exist between them for example, Columbia Sportswear is featuring a basket like logo by positioning equal sign (=) squarely.
Do I need to copyright my logo?
Copyright automatically covers original content, without the need to register. However, copyright laws do not protect the name or idea associated with the content. … Even when copyright protects your logo, a trade mark registration reinforces this protection.
What does a logo say about a company?
A company logo is a symbol of your company’s identity. It creates a first impression of your company and expresses your company’s value all in one. People have learned to associate a brand’s logo with its values and character.
Should I outline my logo?
5) Avoid outlines and drop shadows.
Outlines and shadows below text will be a problem when resizing the logo. For small logos, lines will appear thicker and shadows will make any text hard to read. Legibility becomes a problem. These two logo blunders are also un-creative ways to make something stand out.
How do I copyright my business name and logo?
Filing a Copyright Registration Application
Go to the U.S. Copyright Office website. Select “Electronic Copyright Registration” to fill in the Form VA online for registration of a work of Visual Arts. Name the creator of the logo and include contact information for the owner. Many logos are works for hire.
How do I protect my business name and logo?
If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans. By using the trademark symbol, you notify other people that products they use are your property. In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one.
How do I protect my business name?
Trademark Your Business Name
The most effective way to protect a business name is to register it as a trade mark. A trade mark gives you exclusive legal rights to use your business name in relation to your goods or services or closely related goods and services.