Your question: Can color schemes be trademarked?

Can a company legally own a color or color scheme?

Well, actually, a lot else—sounds, shapes, symbols, and even colors can be trademarked. … Trademarking a color simply allows a company to use a particular combination and shade of color in its own industry. Target can’t sue Coca-Cola for using a similar red, because they are not selling competing products.

Can you give an example of a color that could not be trademarked?

Note that you cannot “own” a color for all purposes. Federal courts ordinarily hold that a brand can trademark a color only for a discrete use. For example, in 2012, the famous shoemaker Christian Louboutin won a lawsuit over competitor Yves Saint Laurent over the use of red soles on women’s shoes.

Can you trademark a hex code?

The Lanham Act and Color Trademarks

Since 1995 colors and color combinations can be trademarked as part of a product or service so long as they, like any other trademark: Serve a source identification function; and. Do not serve a purely decorative or utilitarian purpose.

What companies have trademarked colors?

Ten Popular Examples of Trademarked Colors

  • Owens-Corning Pink. As the first brand to trademark a color successfully, Owens-Corning set the stage for future trademarks with its Think Pink Campaign. …
  • UPS Brown. …
  • Fiskars Orange. …
  • Tiffany Blue. …
  • Barbie Pink. …
  • T-Mobile Magenta. …
  • 3M Canary Yellow. …
  • Target Red.
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What colors have been trademarked?

9 Trademarked Colors

  • QUALITEX GREEN-GOLD. Qualitex v. …
  • TIFFANY BLUE. …
  • OWENS-CORNING PINK. …
  • T-MOBILE MAGENTA. …
  • BARBIE PINK. …
  • CADBURY PURPLE. …
  • WIFFLE BALL BAT YELLOW. …
  • UPS BROWN.

Why is the Coke logo red?

The company says the red color comes from the early days of the creation of the soft drink, more than 130 years ago. … According to the brand, “from the mid-1990s, we began painting our barrels red so that tax agents could distinguish them from alcohol during transport.”

Can I use Coca-Cola red?

Coca-Cola is famous for its white scripted text on a distinct bright red background. The color red in marketing portrays power, excitement, energy and passion. It also stimulates the appetite, which makes it an excellent choice when branding food or drink.