Why did GM change their logo?

The new logo aims to combine heritage while also bringing a “more modern and vibrant look to GM’s familiar blue square”, the company says. It has been designed by GM’s in-house design team. While the square shape has been retained, “GM” now appears in lower case.

Is Chevrolet changing their name?

General Motors Company will change its name to General Mobility, the automaker announced in a press release dated April 1, 2019. The new name marks a historic change for the 110-year-old company, which has been known by the General Motors name since its founding in 1908.

What is GM’s slogan?

The General Motors (GM) brand is dropping “Chevy Runs Deep” and replacing it with “Find New Roads.” The company says the new slogan is better geared toward overseas customers, pointing to its significant overseas expansion over the past several years.

What is the logo of General Motors?

Only two basic emblems have been used over the brand’s history, a script wordmark and the familiar “bow tie” design, one of the most recognizable automotive symbols in the world. The Chevrolet “bow tie” was introduced in 1913 by co-founder William C. Durant on the 1914 H-2 Royal Mail model.

Is GM a brand?

General Motors owns and operates a plethora of automobile brands across the globe. These brands include Chevrolet, Buick, GMC, Cadillac, and Hummer. 7 GM, similar to Ford, has divested or discontinued several brands, including the following: Oldsmobile (discontinued in 2004)

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How to Launch a New Logo in 10 Steps

  1. Step 1: Think About the Main Purpose of Your Logo. …
  2. Step 2: Understand Your Brand. …
  3. Step 3: Understand Your Audience. …
  4. Step 4: Design! …
  5. Step 5: Don’t Rush the Launch! …
  6. Step 6: Do an Internal Launch First. …
  7. Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch.