Why did Steve Jobs choose the Apple logo?
He believed that the original was too old fashioned and considered difficult to be used to reproduce an image in a small size, and the logo was judged to be in harmony with the modern Apple computers that impressed. Steve Jobs wanted the Apple name and logo to be fused as one.
Why is the Apple logo a good logo?
The Apple logo works so well because of its instantly recognisable shape. Having the bite out of the side means there’s no doubt that it is in fact an “apple”, and gives the image scale. Its silver colour is the logo’s way of representing what it actually does (computing).
Is the Apple logo biblical?
The apple symbol – and the Apple computers logo – symbolizes knowledge. This symbol is one of the oldest and most potent in Western mythology. … Rob Janoff, the designer of the Apple logo, claims that he didn’t explicitly intend a Biblical reference in the Apple logo meaning when he created the logo in 1977.
What is the Apple logo font?
Apple’s bespoke typeface, San Francisco, will replace Helvetica Neue as the default on both OS X El Capitan and iOS 9. Apple’s in-house San Francisco typeface will replace Helvetica Neue as the default font on both OS X El Capitan and iOS 9 this fall.
What does an apple symbolize?
As a result, the apple became a symbol for knowledge, immortality, temptation, the fall of man and sin. … The similarity of this word to Latin mălum, meaning ‘evil’, may also have influenced the apple’s becoming interpreted as the biblical “forbidden fruit” in the commonly used Latin translation called “Vulgate”.
What do people think when they see the Apple logo?
Professor GAVAN FITZSIMONS (Fuqua School of Business, Duke University): People find that when they think about the Apple logo, they think very strongly about associations with creativity. … The Apple Prime people were much more creative than the IBM Prime people by like 20 to 30 percent.