What is the difference between Lettermark and wordmark logo?

A wordmark logo is made up of text (typically the brand or business name) in a specific font. … Wordmark logo designs can also be used when a well-known company or brand is rebranding with a new logo and brand identity. Lettermark Logo Design. A lettermark logo uses text to create a unique typographic mark.

What is the difference between logo and monogram?

is that logo is a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity while monogram is (obsolete) a picture drawn in line only, before the colour and/or shading is applied; an outline sketch or monogram can be (obsolete|rare) a sentence consisting of only one line, …

What are the 5 types of logos?

Logo styles can be divided into five basic categories: wordmarks, lettermarks, brandmarks, combination marks and emblems.

Now that we’ve covered the three main types of logos (wordmark, monogram, and combination mark), we’ll talk about two less common types of logos.

Here are some of the best logo recognition tools and image recognition software—and what they’re all about.

  1. Google Image Recognition. Google has a free service that lets you search the internet for appearances of your logo. …
  2. Amazon Rekognition. …
  3. LogoGrab. …
  4. Clarifai. …
  5. IBM Image Detection.
IT IS IMPORTANT:  What is a logo license?

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.