What Colour is on the most common version of the McDonald’s logo?
McDonald’s uses the Golden and Red as primary colours in its logo design. The Golden colour represents the famous arches of its first franchised restaurant, while the red colour represents the food industry of this company. The synergy of both of these colours creates the great brand identity of McDonald’s.
Even though those famous golden arches make up a beautiful “M” to symbolize the first letter in the famous McDonald’s name, the actual reasoning behind using that giant M is a bit more seductive than you may originally have thought. Those golden arches are meant to symbolize maternal love, as in, a pair of two breasts.
What does the M in Mcdonalds mean?
The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, acccording the design consultant and psychologist Louis Cheskin. … One way McDonald’s ensured the visiblity of its brand, and in the process revolutionized fast food, was by making its restaurants easily accessible on the US highway system.
What is the purpose of the McDonald’s logo?
Like all successful businesses, McDonald’s uses its logo worldwide to project its brand ethos and validate the quality and authenticity of its product, as well as to avoid tarnishing its reputation.
Is Mcdonalds Helvetica?
Despite McDonald’s employing Turner Duckworth to create a new visual identity and typeface for the brand (Speedee) last year, according to It’s Nice That, Leo Burnett chose to utilize Helvetica for the ads because of the enormous popularity of Schwen’s work. …