What are the basics of logo design?

7 Steps to Design the Perfect Logo

  1. Determine Your Audience. The first step to creating a great logo is knowing who your audience is. …
  2. Define Your Brand. Your logo should communicate your brand’s message, values, and identity. …
  3. Brainstorm. …
  4. Check Out the Competition. …
  5. Keep It Simple. …
  6. Pick the Right Font. …
  7. Pick Your Color.

What is a logo design concept?

A logo concept is a simple mockup of a potential logo design. The more concepts you ask for, the more options you have to choose from. After revisions and fine-tuning, one lucky logo concept will become the face of your business.

What are the 6 steps in creating a logo design?

6 Steps of a Successful Logo Design Process

  1. Step 1: Create Design brief- Exploring all the “W”s. …
  2. Step 2: Research. …
  3. Step 3: Sketch to build Concepts. …
  4. Step 4: Feedback and Review. …
  5. Step 5: Digital implementation. …
  6. Step 6: Presentation.

Where to Get a Professional Logo Design?

  1. 99designs. The biggest draw to using 99designs for outsourcing logo design is the sheer number of options available to you, the client. …
  2. Looka. Looka (formerly Logojoy) takes a DIY approach to building your brand’s logo. …
  3. Upwork. …
  4. DesignCrowd.

Top 10 Logo Design Tips & Tricks:

  1. A picture paints a thousand words.
  2. Use empty space to keep your logo design clean.
  3. Use shapes to think inside the box.
  4. Imagine your logo in situ.
  5. Color is key for good design.
  6. Be literal with your logo.
  7. Be authoritative with your logo.
  8. Create visual salience with a pop of color.
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What should you look for in a logo design?

Your logo should be distinct, designed to stand out from similar brands. Use design elements that fall outside of the current trends in order to create a strong visual impact. The brand should have a unique story, and this will be your guiding light to design a distinct logo for it.