What is a fanciful trademark?
Fanciful marks comprise terms that have been invented for the sole purpose of functioning as a trademark or service mark. Such marks comprise words that are either unknown in the language (e.g., PEPSI, KODAK, and EXXON) or are completely out of common usage (e.g., FLIVVER).
Is Nike a fanciful trademark?
Arbitrary or Fanciful – Afforded the most protection, a fanciful trademark is one in which the owner has created for the sole purpose of marketing their product or service under a trademark. Popular examples include Nike and Netflix.
Is Apple a trademark?
For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team.
Apple Trademark List*
|Apple’s Trademarks||Generic Terms|
|Apple’s Trademarks Apple®||Generic Terms computers, computer software, computer peripherals, etc.|
What type of trademark is Apple?
But, Apple® has been registered as a trademark for computers. Apple® for computers is unique. Suggestive trademarks are words that suggest some quality of the goods or services, but don’t state that quality of the goods or services outright.
How long does a trademark last?
How long does a trademark last in the US? In the United States, a federal trademark can potentially last forever, but it has to be renewed every ten years. If the mark is still being used between the 5th and the 6th year after it was registered, then the registration can be renewed.
Is the Nike logo illegal?
Trademarks are usually made for names, symbols, catchphrases, figures, and lyrics. For example, the Nike swoosh symbol, the phrase “Just do it” and the name Nike are trademarked. … If Nike hadn’t trademarked “Just do it,” anyone could use the phrase in branding and advertisements.
What are the 4 types of trademarks?
Trademarks can generally be categorized into one of four categories of distinctiveness, from most to least distinctive: coined, arbitrary, suggestive and descriptive. Words and designs that lack any distinctiveness fall into a fifth category, “generic,” and cannot function as trademarks.
Is Adidas a trademark?
corporate identification, site content & trademarks
All trademarks, service marks and trade names of adidas used herein (including but not limited to: the adidas name, the adidas corporate logo, the adidas trefoil Design, and the Three Stripe logo) are trademarks or registered trademarks of adidas or its affiliates.
Is logo a trademark?
Generally, logos and designs that are used as brand identities for representing businesses are protected as trademarks. As they are original artistic works that have an element of creativity, they are also protected as copyrights.
Is slogan a trademark?
Trade Mark Applications are filed for registration of Slogan. Slogans are protected as trade mark under Section 2(m) and 2 (zb) of Trade Marks Act, 1999.
What is the strongest trademark classification?
The strongest types of trademarks are (1) fanciful or coined marks, such as EXXON for petroleum products; and (2) arbitrary marks, such as AMAZON for retail services.