Frequent question: What’s the meaning of Starbucks logo?

What is the Starbucks slogan?

Starbucks doesn’t have an official slogan. Their mission statement is, “To inspire and nurture the human spirit–one person, one cup and one neighborhood at a time.

Is the Starbucks logo a siren?

For many years, this siren was mistaken for being a mermaid, yet it was later confirmed that the symbol was, in fact, a siren. However, the 2011 redesign (aka the current Starbucks logo) was created by the collaboration of both Starbucks’ in-house design team and Lippincott, a global brand consultancy agency.

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